New advertising campaign for the Acatar brand
2 October 2017
, 2 min.

On October 2nd, a new advertising campaign for the Acatar brand began. The aim of the campaign is to strengthen the position of Acatar Control as a remedy for a runny nose, which, thanks to the presence of a modern substance, works quickly (first effects after 25 seconds) and for a long time (lasts up to 12 hours).

The communication will center around a 30-second advertisement, based on the creative idea “Vlogger” prepared by the agency Change Serviceplan. In the commercial, a vlogger, who has “just caught” a cold, decides to test the Acatar Control preparation on herself.

The commercial will be broadcast on nationwide TV stations.

METs is responsible for media purchasing.

Acatar Control – Oxymetazoline hydrochloride 0.5 mg/ml (0.05%), nasal spray, solution

Indications: Swelling of the mucous membranes occurring in acute rhinitis, allergic rhinitis, vasomotor rhinitis, sinusitis, eustachian tube inflammation, otitis media.

Contraindications: Hypersensitivity to the active substance or any of the excipients.
Dry nasal mucosa inflammation (rhinitis sicca).

Entity responsible: US Pharmacia Sp. z o.o.

Before use, read the leaflet containing indications, contraindications, information on adverse effects and dosage, and information on the use of the medicinal product, or consult a doctor or pharmacist, as any improperly used medication poses a threat to your life or health