Our company has signed the Code of Good Advertising Practices for Dietary Supplements, which was developed by organizations representing dietary supplements producers: the National Council of Dietary Supplements and Nutrients (KRSiO), the Polish Chamber of Pharmaceutical Industry and Medical Products (Polfarmed), the Polish Association of Self-Medication Industry (PASMI), and Supplements Poland – Association of Producers and Distributors.

Why is it so important?

In the interest of consumer safety and education, it was extremely important to introduce regulations that would provide the consumer with reliable and clear information regarding dietary supplements, thereby understanding the difference between this category of products and medicine.

What new regulations does the Code introduce?

The Code of Good Practices for Dietary Supplements Advertising introduces, among other things, the obligation to include the category name “dietary supplement” in the advertisement, prohibits the use of the image or recommendation of a doctor or pharmacist, and also refers to diseases in advertising, suggesting medicinal properties of the product.

As USP Zdrowie, we are definitely in favor of organizing and introducing high standards regarding the method of communication, promotion, and advertising of dietary supplements.

Care for reliable communication, proper education, and ultimately for the consumer’s health is embedded in our company’s mission. For this reason, signing the Code of Good Advertising Practices for Dietary Supplements was important not only for our patients but also for us.