The online campaign has launched to build awareness of Ibuprom RR – a novelty from Ibuprom, focusing on the remarkable results of consumer satisfaction studies regarding Ibuprom RR’s effectiveness. As many as 97% of those who used Ibuprom RR were satisfied with the speed of action, and 93% of users would recommend it to others*.

The campaign is conducted on the largest Polish internet portals such as onet.pl, wp.pl, gazeta.pl and on social media – on Facebook and Instagram.

* Study of users and non-users of Ibuprom RR, among individuals who purchased and took over-the-counter painkillers in the last 3 months, conducted by Ipsos Sp. z o.o. from 30.11-14.12.2016 N=615, individuals aged 20-65 who purchased and took over-the-counter painkillers in the last 3 months. Including: N=207, current Ibuprom RR users – purchased and used Ibuprom RR in the last 3 months. N=408, current non-users of Ibuprom RR; individuals who purchased and took over-the-counter painkillers other than Ibuprom RR in the last 3 months. Analysis of aggregated data based on individual interviews using the CAPI (Computer Assisted Personal Interview) technique. Inference accounted for a statistical error at the level of 0.95.