On June 22, the gala for the prestigious direct marketing competition Golden Arrow took place. Gripex was among the honorees in the Digital Marketing – Mobile Marketing category. The distinguished campaign was part of the multi-channel campaign “Gripex – You Can!”. Using geotrapping, an innovative approach to targeting, we managed to reach those currently ill and located in one of the hundreds of clinics throughout Poland at the peak of the flu season.

Golden Arrow is a unique industry event organized by the Polish Marketing Association and VFP Communications since 2006. The competition evaluates campaigns primarily in terms of effectiveness and the use of innovative marketing communication tools. Year by year, it attracts increasing interest, which results in a higher bar set for submissions. This year, the jury awarded 10 statuettes and 24 distinctions, highlighting the very high level of deliberations.

The award is the result of the joint work of the Gripex brand team and the METS media house.

Photo courtesy of the Polish Marketing Association SMB, photo by Daniel Miśko