The campaign launched under the slogan “How does your throat hurt?”. Using strong visual metaphors, it shows how we feel during struggles with a sore throat. The communicative effect is enhanced by the use of consumer images in the advertisement, with whom the viewer can identify during scenes of experiencing both pain and relief after taking the express sore throat medication. Additionally, the advertisement highlights the innovative composition of the medication and its simultaneous action in three areas: combating bacteria, viruses, and throat pain.

Communication will include major TV stations and thematic channels.

The creative concept was created by the agency Upside. The spot’s production is the responsibility of the production house Selfish, and post-production is handled by the studio Badi Badi.

We invite you to watch the advertisement.

INOVOX EXPRESS

Mint, honey-lemon, orange flavor 2 mg + 0.6 mg + 1.20 mg

Lidocaine hydrochloride, amylmetacresol, 2,4-dichlorobenzyl alcohol 2 mg + 0.6 mg + 1.20 mg, lozenges.

Indications for use:
Relief of sore throat in adults and adolescents over 12 years of age.

Contraindications:
Hypersensitivity to the active substances or any of the excipients.
Due to the lidocaine content, the product is contraindicated for use in children under the age of 12.

Responsible entity: US Pharmacia sp. z.o.o

Before use, please read the leaflet, which contains indications, contraindications, information about adverse effects and dosage, and information regarding the use of the medicinal product, or consult a doctor or pharmacist, as any improperly used medicine can endanger your life or health.