From the end of December, a new advertisement for the drug IBUPROM RR can be seen on television. The commercial depicts the work of an Emergency Number Operator, who, in emergency situations such as acute pain, calls for an “eReR-ka” without hesitation, meaning reaching for Ibuprom RR. By leveraging the potential of the drug’s name, Ibuprom RR, and wordplay, an association is created between the drug and an emergency response team, which we call upon in urgent needs.

The new Ibuprom RR campaign has a nationwide reach. Ads are broadcast on all main stations as well as thematic ones.

We invite you to watch the advertisement.

Ibuprom RR

Ibuprofen 400mg; film-coated tablets

Indications for use: acute pain of mild to moderate intensity: postoperative, muscular, skeletal, migraine, and menstrual pain. Mild to moderate pain of various etiology: headaches, toothaches, lumbar-sacral area pain, neuralgia, joint pain. Fever (in the course of a cold or flu)

Contraindications: the medicinal product is contraindicated in patients: with hypersensitivity to ibuprofen or any of the excipients of the medicinal product; who have ever experienced allergy symptoms such as rhinitis, urticaria, or asthma after taking acetylsalicylic acid or other non-steroidal anti-inflammatory drugs (NSAIDs); with active or a history of peptic ulcer disease of the stomach and/or duodenum, perforation, or bleeding, including those occurring after the use of NSAIDs; with bleeding disorders; with severe liver failure, severe renal failure, or severe heart failure (class IV according to NYHA); in the third trimester of pregnancy; taking other non-steroidal anti-inflammatory drugs, including COX-2 inhibitors (increased risk of adverse effects).

Responsible entity: US Pharmacia sp. z.o.o

Before use, please read the leaflet, which contains indications, contraindications, information about adverse effects and dosage, and information regarding the use of the medicinal product, or consult a doctor or pharmacist, as any improperly used medicine can endanger your life or health.