On April 8, a new campaign by the APAP brand began. This is the brand’s first-ever image spot, which refers to the unique times we have found ourselves in. The story shown in the spot tells us that in uncertain times, when everything changes dynamically and “the world turns upside down,” people return to what is important to them and to what they know. In this, APAP supports them.

The APAP brand, along with other brands from the USP Zdrowie portfolio, donated funds for the purchase of essential personal protective equipment for 264 healthcare facilities across Poland. That is why at the end of the spot, there is a board informing about the support for medical personnel in the fight against coronavirus. Detailed information on this topic can be found here: [https://www.uspzdrowie.pl/covid/](https://www.uspzdrowie.pl/covid/)

We invite you to watch the spot.