We return to normalcy – the new campaign of the APAP brand
10 July 2020
, 2 min.

At the beginning of July, a new advertisement for the APAP brand was launched. This is another edition of the campaign adapted to the realities of the pandemic, in which we address all Poles tired of the current reality. The main theme of the ad is the return to normalcy—life goes on and can once again be like it used to be.

At the same time, the advertisement highlights the product advantages of APAP, which is released in 3 minutes and does not affect concentration1. In today’s times, more and more consumers suffer from pain causing difficulties in falling asleep, which is why the advertisement also includes an addition about APAP noc.

We invite you to watch the advertisement!

1 Initiation of APAP release in artificial gastric juice at pH 1.2, temp. 37 °C, internal data, Wrocław 06.2019; Does not impair concentration – results from the properties of paracetamol

APAP Paracetamolum 500 mg; film-coated tablets

Indications for use: pain of various etiologies: headache (including tension headaches), menstrual, toothache, muscle, bone-joint, sore throat, neuralgia, and fever, e.g., in colds and flu.

Contraindications: hypersensitivity to paracetamol or any excipient; severe liver or kidney failure; congenital deficiency of glucose-6-phosphate dehydrogenase and methemoglobin reductase.

APAP Night paracetamol 500 mg, diphenhydramine 25 mg; coated tablets

Indications for use: short-term treatment of pain: headache, bone and joint, muscle, tooth, menstrual, neuralgia, associated with colds and flu, causing difficulty in falling asleep.

Contraindications: hypersensitivity to active substances or any excipient, severe liver or kidney failure, viral hepatitis, use of MAO inhibitors, period up to 2 weeks after their discontinuation, glaucoma, prostate enlargement, porphyria, bronchial asthma in the exacerbation phase. Do not use in children < 12 years.

Entity responsible: US Pharmacia Sp. z o.o.

Before use, read the leaflet which contains indications, contraindications, data on adverse effects and dosage, and information regarding the use of the medicinal product, or consult a doctor or pharmacist, as any medication improperly used threatens your life or health.