Grupa USP acquires majority shares in the company Vanatari International. Vanatari International, owner of the Vegavero brand, is among the companies that have succeeded in the dietary supplements market in the e-commerce channel in Europe in recent years. The company, existing since 2014, has built an impressive portfolio of 140 vegan products present in several European markets in the online sales channel.

The acquisition of Vanatari is another step for the USP Group in strengthening the company’s position in the health sector and building advanced competencies in the digital area.

*“We are very proud to announce this transaction and begin cooperation with the Vanatari team. Both companies, USP Group and Vanatari, are guided by similar values and have convergent missions and goals: providing the best health solutions to our consumers. This acquisition is part of our strategy to build a presence in the broadly understood area of health care”* comments Katarzyna Kuśmierz, President of USP Group.

*“By establishing cooperation with the USP Group, we will be able to ensure further development of our company in international markets and better reach our current and new consumers. We are very pleased to have found a partner who shares our vision for the future,”* comments Katrin Horstmann, co-founder and Managing Director of Vanatari International.

Vanatari International will operate within the USP Group as an independent business within the structures of USP Group’s New Businesses, managed by Tomasz Fochtman.