We are extremely pleased to announce that the Apap brand campaign received a distinction in the “Brand and Marketer of the Year” report prepared by the editorial team of Media i Marketing Polska.

Spot “Barber”, the second installment of the “APAP. Nie trać ani chwili na ból” platform, was contextually set in the reality of 2020, when after the lockdown period we could finally go out to work, visit the hairdresser, and most importantly, meet with loved ones. It was appreciated for its unconventional and fresh approach to advertising OTC products.

The story of the amiable barber and his father is kept in a cheerful and positive spirit, which sets it apart from the competition.

The article from the report can be downloaded here.

The spot was prepared in collaboration with the agencies AżTuNagle and Wavemaker.

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