During this year’s edition of Effie Awards, USP Zdrowie will be represented by two people.
Krzysztof Łojek, Business Unit Director, will sit on the jury of Effie Awards Europe, while
Tomasz Ciećko, Head of Marketing Communications, will evaluate submissions in Effie
Awards Poland.

“Participation in this prestigious competition is a dream come true. It is an honor to be its co-creator and to learn from the best in the industry, where innovation and creativity meet. I sincerely thank the amazing people from the Marketing Communication Association SAR, all the mentors, and everyone who supported me on this journey. Your support and faith in me have made it all possible. I eagerly await recognition and the celebration of outstanding achievements in the field of marketing and communication across Europe. Let’s transcend further boundaries together!” says Krzysztof Łojek.

Tomasz Ciećko adds: “I am pleased with the opportunity to represent USP Zdrowie among
the jurors of this year’s Effie edition. I observe the tremendous commitment with which
our brands’ entries are created, and I have no doubt that this is a competition that evokes
great emotion and plays a significant role in the world of marketing. An award that expresses
recognition of work from industry competitors is a unique distinction. I am very pleased
to participate in its awarding.”

The jubilee 25th edition of Effie Awards Poland is taking place under the theme “Competition drives
efficiency”. We eagerly anticipate the competition finale and wish Krzysztof and
Tomasz an inspiring and satisfying experience on the jury!