We are proud to announce that our VIGOR and Multilac brands have been nominated for the prestigious Effie Poland 2024 awards!

Monika A. Kubocz, Senior Brand Manager of VIGOR comments, “VIGOR recognizes the changing needs of consumers in challenging times. The campaign ‘VIGOR. A NEW APPROACH TO HEALTH’ perfectly responds to current trends, which allowed the brand to achieve very good market and image results. Together with the team working on the project, we are delighted that NEW APPROACH TO HEALTH has been recognized by the Effie jury in the Relaunch & Defend category.”

Justyna Strocka, Senior Brand Manager for Multilac notes, “Multilac’s communication pays special attention to the need to regenerate and rebuild the intestinal microbiome not only during the antibiotic season. This approach, combined with good creative execution, allowed the brand to strengthen its market position and was noticed by the Effie jury and appreciated with a nomination.”

Congratulations to the Teams of both brands for their outstanding campaigns and we look forward to continued success!